An Audience With Direct Marketing Legend, Drayton Bird

I sent this out as an email to my list:

I’ll be interviewing Drayton Bird for my site at http://imsecretsrevealed.com/.

This interview is for YOU.

So, if you have anything in particular you’d like answered by Drayton, please send me an email at: rezbi@billiondollarcopywriting.com.

A little about Drayton :

The CIM named Drayton one of 50 individuals who’ve shaped today’s marketing. And David Ogilvy said he “knows more about direct marketing than anyone in the world.” But that doesn’t mean you can blame him for all the crap you get sent. He published his first novel, “Some rats run faster” when 27. Hardly anyone read this brilliant work as it had virtually no plot. 3 more books followed: “Commonsense Direct Marketing” – 5th edition out now; “Salesletters that sell” & “Marketing Insights and Outrages” He’s written over 1,000 columns for international magazines, spoken in 42 countries and worked with many leading brands, incl. Amex, BA, Deutsche Post, Ford, Microsoft, Nestle, P&G, Philips, The Royal Mail, Unilever and Visa. In 1977, he and two partners set up Trenear-Harvey, Bird & Watson, sold in l984 to O&M. As international Vice-Chairman and Creative Director, he helped O&M Direct become the world’s largest DM agency network, and was elected to the worldwide Ogilvy Group board. He now runs Drayton Bird Associates and has interests in 5 other firms. The ones he never visits do much better. This blog shows you what all that has done to his head.

Not only is he a living legend and direct marketing genius, he’s also one heck of a funny guy.

Don’t miss this opportunity – drop me an email with your question(s) at rezbi@billiondollarcopywriting.com.

Rezbi

PS You can find out more about Drayton at these sites:
http://www.draytonbird.com/
http://www.eadim.com/

If anyone else would like to take this opportunity to ask questions of one of the legends of Direct Marketing please feel free to email me… or just stick it into the comments section, below.