Comments on: Interview With Drayton Bird – Direct Marketing Legend http://directanddigitalmarketing.com/1136/interview-with-drayton-bird-direct-marketing-legend/ Searching High And Low To Give YOU The Best Marketing Intelligence Fri, 05 Mar 2010 19:45:12 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Richard Singleton http://directanddigitalmarketing.com/1136/interview-with-drayton-bird-direct-marketing-legend/comment-page-1/#comment-35 Richard Singleton Wed, 18 Feb 2009 23:46:48 +0000 http://imsecretsrevealed.com/?p=1136#comment-35 Drayton, many thanks for taking the time to answer my questions. I bought your book, "Commonsense Direct Marketing" ten years ago and never thought that one day you would be answering my questions directly. Many thanks, once again, for your advice. Regards Richard Singleton Drayton, many thanks for taking the time to answer my questions. I bought your book, “Commonsense Direct Marketing” ten years ago and never thought that one day you would be answering my questions directly.
Many thanks, once again, for your advice.

Regards

Richard Singleton

]]> By: Mark Pocock http://directanddigitalmarketing.com/1136/interview-with-drayton-bird-direct-marketing-legend/comment-page-1/#comment-34 Mark Pocock Wed, 18 Feb 2009 15:46:48 +0000 http://imsecretsrevealed.com/?p=1136#comment-34 Hi Drayton Thanks very much for your answers. Appreciate them. Cheers Mark Hi Drayton

Thanks very much for your answers.
Appreciate them.

Cheers

Mark

]]> By: Duncan http://directanddigitalmarketing.com/1136/interview-with-drayton-bird-direct-marketing-legend/comment-page-1/#comment-33 Duncan Wed, 18 Feb 2009 09:22:31 +0000 http://imsecretsrevealed.com/?p=1136#comment-33 Thanks Drayton and Rezbi for the great answers to not only my own question but also the others as well, very informative. I agree Google Website Optimizer is a great idea for testing copy, the only problem is it doesn't allow you to send the results to an offsite page. This makes it difficult to test results as it seems to me the logical thing to do is to set it up so it measures which page resulted in the higher number of clicks to the offsite affiliate page. Maybe I'm missing the idea here, so any clarification on how to use GWO to do this would be very useful. Thanks Drayton and Rezbi for the great answers to not only my own question but also the others as well, very informative.

I agree Google Website Optimizer is a great idea for testing copy, the only problem is it doesn’t allow you to send the results to an offsite page. This makes it difficult to test results as it seems to me the logical thing to do is to set it up so it measures which page resulted in the higher number of clicks to the offsite affiliate page.

Maybe I’m missing the idea here, so any clarification on how to use GWO to do this would be very useful.

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