This is for me, and me alone. Peter Drucker
I was at the first day of Drayton Bird’s Direct and Interactive Marketing course today.
The content was packed solid.
And I had very little sleep last night, so am feeling like my head’s full of lead.
Anyway, I thought I’d post at last one bit of gem I picked up… or rather… had it reinforced into my already crammed head.
Here it is…
When emailing someone, or sending someone a letter, word it so the receiver — your prospect or customer — thinks…
How nice of him to think of me
Also, communicate often, as you would with a friend – the more you communicate with people the better the job you do.
Show their point of view in your letter, not yours - be interested in them.
And remember, you have to WANT to help them – that’s got to show through in your writing.
That’s enough for today… I need some sleep.
Best,
Rezbi
P.S. I nearly forgot, there’s something very special Drayton’s been cooking up and anyone in marketing, or any kind of business, will absolutely need this type of info. Sign up and get on my list by filling in the form on top right and I’ll keep up updated.
