Carnation milk is the best in the land,
Here I sit with a can in my hand,
No tits to pull, no hay to pitch,
Just punch a hole in the son-of-a-bitch
Anonymous — from Ogilvy On Advertising
If you want your readers to understand your copy, write it in the language they speak every day, in their conversations — so says David Ogilvy.
Don’t say things like –
- engage next-generation functionalities, or
- enhance killer web-readiness, or
- monetize visionary technologies, or
- leveraging webinars to sell services
Or any bullshit like that…
No one wants to know how clever you are.
They just want to know what your product will do for him or her.
And they want details in language they can understand.
Till next time…
Best,
Rezbi
Leveraging Webinars to Sell Services
