How To Get Others To Promote You NOW
By Jimmy D. Brown of Traffic F.U.E.L.
See if you can spot the similarity.
What do the following three statements have in common?
1. I can’t do it right now, but maybe later.
2. I’ve already got my mailings scheduled.
3. Let me get back to you.
Got the similarity spotted?
These are all typical responses that most people get when asking partners and affiliates to promote their offers.
Chances are you’ve gotten answers much like these, right?
Don’t despair … there are ways around the barriers of reluctance and passiveness.
Let me share some simple ideas for getting affiliates to take action on your promotions quickly. I use the acronym “N.O.W.” to describe three ways to get others to promote you now…
N – News
In journalism, no one wants to be “scooped” when it comes to newsworthy items. Sharing some big story that another network or publication broke days ago is a big “no-no”. You always want to be first when it comes to getting the word out.
That same philosophy applies to what I’ve labeled “The Principle of First”. The idea is simple: being “first to market” aids in responses. Those who let their contacts know about your news promptly will generate the greatest results. If they wait, someone else will break the news.
So, to apply this principle, you simply need to create some newsworthy buzz that your affiliates and partners can’t pass up on sharing with their network of influence.
**CASE STUDY**
Several months ago I decided that I was going to remove the archives from one of my membership sites. This announcement served as a strong motivator to get my affiliates to promote my site promptly before someone else did. The result was almost 500 new members paying monthly fees!
If you make dramatic changes to your offer, or create some other kind of “story” or “news” that warrants discussion promptly, you’ll find you can get many fence-setters active in promoting you.
O – Occasions
Another great way to motivate affiliates to get active is to use “occasions” that have a real deadline involved.
Some examples include –
* Product launches
* Firesales
* Live events (teleseminars, workshops, etc.)
* Contests
* Special offers
* Limited quantities
This is what might be referred to as “The Principle Of Force”. That is, you MUST promote the offer now or miss out simply because the offer will no longer be valid. You “force” participation.
For example: If you have a 3-day “firesale” set for a specific date, then anyone interested in earning commissions for referring customers to the “firesale” would be “forced” to promote it during your pre-determined timeframe or they’d miss out because the event will end.
My recommendation is that you schedule some kind of “occasion” every quarter. That should give you four significant spikes in your revenue each year, which can be a tremendous boost to your bottom line.
W – Wants
What do your partners and affiliates want? Seriously, stop and think about that for a moment. In fact, go one step further than that and ASK them a simple question…“What would it take for you to promote this offer this week?”
Make it happen.
I want you to remember the intangibles here: the sales of your initial offer aren’t really all that important. (Don’t freak out, hear what I have to say 
It’s building a lead list, an affiliate list and a customer list along with ADDITIONAL offers over time that makes the real money.
Consider this –
Option A:
Miss Ima Guru ignores your request to promote your offer as it currently stands.
Option B:
Miss Ima Guru accepts your modified offer which includes giving her 100% of the revenue she generates. You make nothing off her promotion…but in the process of her promotion she adds 500 new subscribers to your list, 75 new affiliates and 60 new customers.
Which would you rather have?
Whatever it takes to get people to promote your offer now, make it happen.
*** NOTE ***
Now, let me make a simple suggestion here: The deal you make should be directly proportional to the potential results the partner represents.
Some affiliates and partners bring more to the table and sshould be offered more in order to get them to participate.
That being said, you can get virtually any affiliate to promote you now if you make it worth their while. So, ask them, “what will it take?”
This is what I call “The Principle Of Fear”. That is, a feeling of “This is such a compelling offer, I can’t afford to miss out on this deal.”
All of this adds up to more involvement and participation among your affiliates and partners…
N – News +
O – Occasions +
W – Wants =
——————-
Other people promoting you NOW!
—————–
Jimmy D. Brown is the publisher of Traffic Jam newsletter and the owner of Traffic F.U.E.L. membership site. Drop by today to learn how to get completely free traffic to any website. Get your free traffic newsletter at http://directanddigitalmarketing.com/trafficfuel/
Filed under advertising, Blog, Traffic by on May 14th, 2012. 
How To Get An Instant Traffic Surge To Your Site
By Jimmy D. Brown of Traffic F.U.E.L.
There’s no question that building an affiliate program is THE best way to get a lot of free traffic to your web site.
And, if you spend any amount of time at all reading through the materials here, you’ll find a lot of useful ideas for finding affiliates to grow your program.
But, here is an affiliate idea that will absolutely take your traffic and sales to the next level.
Let me give it to you in it’s abbreviated form first, and then I’ll explain everything you need to know to quickly get it implemented.
You ready for this?
Here goes…
“Find a motivated ‘affiliate manager’ and pay them 50% of all your profits”
Now, I know what you’re thinking – why in the world would I pay someone HALF of all of my profit?
I’m about to explain it to you. And believe me, this is worth the read, so pay careful attention to what I’m about to explain to you.
This is good.
It works like this…
Setup a separate website to process orders.
To begin with, you’ll need to setup a separate website to process all of the orders that your “affiliate manager” brings in (along with all sales generated by the affiliates he recruits for you)
In other words, you register a new domain that is similar to the title of your existing domain, and you host that site.nt for processing all of the orders and managing your new affiliate program that your “manager” will be overseeing.
This is a completely separate account from your existing one. All orders generated through this account will be completely brought in by your affiliate manager and affiliates / partners he recruits.
Now, obviously, your affiliate manager will want to monitor sales stats to see how much profit is being generated to this Clickbank account. You’ve got two options for how you allow your affiliate manager access…
Get full access to the control panel. Your first option is to allow your affiliate manager complete access to the control panel at Clickbank in order to monitor stats. I highly recommend that you ONLY do this if your affiliate manager is someone you know well and find completely trustworthy. Once someone has access to your Clickbank account, they can, in effect, take control of the account. Use this option with extreme caution.
Give email access and screenshots. The other option is to setup a forwarding email address that sends the sales notifications from Clickbank to both of your email accounts. This will allow your affiliate manager to get notified when any sale is generated so they can verify sales and profits. Additionally, at the end of each pay period, you could take screenshots of the Clickbank control panel or scan the check you receive from Clickbank when sending your affiliate manager’s half of the profits received.em on to your affiliate manager to use with the affiliates he has recruited for the separate program.
Hint: Encourage him to create his own unique materials, incentives, and contests for his own affiliates as well!
What an incredible traffic-generation idea!
You get…
* 50% of all profits from this separate site!
* A growing database of affiliates!
* A growing opt-in list!
All in all, this is one of THE best ways to grow your business … without lifting a finger!
—————–
Jimmy D. Brown is the publisher of Traffic Jam newsletter and the owner of Traffic F.U.E.L. membership site. Drop by today to learn how to get completely free traffic to any website. Get your free traffic newsletter at http://directanddigitalmarketing.com/trafficfuel/
Filed under Blog, blogging, Traffic, website by on May 13th, 2012.
I could come up with plenty of reasons why I haven’t been posting to my blog.
However, only one is of any significance – I’ve been working.
The thing is, I like blogging. I like researching and finding new things to write about.
Most of all, I like to write about things I have to dig up. Things no one else writes about – probably – because it takes ‘detective’ work. Hence the name ‘The Marketing Sleuth’.
I’ve been working on a project for a very high profile marketer and I’ve learned so much from him. He just happens to be one of the best marketers and copywriters of the last 50+ years.
But I’ve missed writing to my blog.
And so, I’ve decided I’m going to come back and give you more articles on a regular basis.
You may wonder why I decided to write a post explaining my reasons for not keeping my blog updated. Well, the reason is a post by Melinda Brennan on copyblogger called 6 Online Marketing Mistakes that Will Kill Your Business.
I really just wanted to clarify, to myself, that it’s not one of those reasons keeping me away.
Go and check out the post. It’s an eye-opener for anyone who makes excuses about why they don’t succeed.
Best,
Rezbi
www.directmarketingcourse.com
www.hotbuttoncopywriting.com
www.commonsensedirectmarketing.com
Filed under Blog, blogging, business, copywriting, write by on Aug 15th, 2010. Comment.
I’ve been using Facebook for a while, but I was never sure how to use it to promote my blog.
So I decided I’d look into into and, lo and behold, who should be thinking the same thing?
Darren Rowse of Problogger.net.
While he posted it over a month ago, this particular post has been very timely for me.
It’s called ‘5 Ways I’m Using Facebook to Drive Traffic, Build Brand and Increase Reader Engagement‘.
Now, I know this may look like I’m being lazy, but I’m not… honest.
Rather than copy the whole post – it’s quite long and full of valuable information – I advise you to click the link and check it out for yourself.
Go ahead – I gain nothing – except, maybe, your appreciation.
Oh, and while you’re at it, you might also want to check this out. Again, like I said, I get nothing out of it except a desire to point you in the right direction.
Best,
Rezbi
www.directmarketingcourse.com
www.hotbuttoncopywriting.com
www.commonsensedirectmarketing.com
Technorati Tags: blog, blogging, facebook, promotion, social marketing
Filed under Blog, blogging by on Aug 15th, 2010. Comment.
I’ve been using Facebook for a while, but I was never sure how to use it to promote my blog.
So I decided I’d look into into and, lo and behold, who should be thinking the same thing?
Darren Rowse of Problogger.net.
While he posted it over a month ago, this particular post has been very timely for me.
It’s called ‘5 Ways I’m Using Facebook to Drive Traffic, Build Brand and Increase Reader Engagement‘.
Now, I know this may look like I’m being lazy, but I’m not… honest.
Rather than copy the whole post – it’s quite long and full of valuable information – I advise you to click the link and check it out for yourself.
Go ahead – I gain nothing – except, maybe, your appreciation.
Oh, and while you’re at it, you might also want to check this out. Again, like I said, I get nothing out of it except a desire to point you in the right direction.
Best,
Rezbi
www.directmarketingcourse.com
www.hotbuttoncopywriting.com
www.commonsensedirectmarketing.com
Technorati Tags: blog, blogging, facebook, promotion, social marketing
Filed under Blog, blogging, Facebook, Online Communities, problogger.net, social media, Social network, Twitter, Using Facebook to Drive Traffic by on Aug 15th, 2010. Comment.
Did you see that?
You didn’t?
What, you missed that?
Okay, okay, I’ll tell ya.
Yeah, I changed the name of this blog.
Hey, I figure I’m writing so much crap and confessing every crummy little detail about myself I might as well call it something appropriate.
Yep, I guess my ‘house’ suits me now.
What do you think?
Best,
Rezbi
Filed under Blog by on Aug 12th, 2009. Comment.
Does it ever occur to you why people write blogs and, what’s more interesting, why others read them?
One of the reasons I’ve found to be true is because bloggers tend to be seen by a lot of people like newspaper journalists or magazine columnists.
I know this to be true as I personally run a few blogs on a variety of topics, and their readerships run into the hundreds and even thousands per day.
One thing I’ve found is the more ‘newsy but opinionated’ type of posts I make, where I write my own opinion on a public matter, the more readers I get.
This type of information on blogs is more interesting to the average reader as it has a more personal feel to it due the the person writing in his or her own voice, unlike the media.
Also, when you make a blog post, it gives your readers the chance to make their own comments – either for or against what you write – read other material linked to your post… or link something themselves.
In effect, a blog is very interactive, which is one of its main attractions.
And blogging is trendy – anybody who is anybody seems to have a blog, and it gives you the a satisfaction of blending in… of being appreciated for your writing.
It’s a way to ’speak’ your mind on public interests and events.
It’s a chance say what you feel… about… anything.
It’s a medium of keeping a record of everything you write, and call upon it if and when you need it… easily accessible.
It’s a chance to get into print without having to go through a publisher and all the related hassles and headaches.
You can even use a blog, whether as a writer or a reader, as a medium of debate… a place to air your opinions… as long as you know there are rules of engagement in all areas of life and realise others have opinions, too.
And, blogs are a perfect way of marketing your business and keeping in touch with your customers, your employees, your associates and whoever else has an interest in your business.
Lets face it, a blog can be used in almost any way you want to use it, and it gives the added advantage of the ability to update as often as you would want to… as long as what you have to say is interesting and easy to read – as I hope this blog is.
Filed under Blog, blogging, business, Journalists, People by on May 28th, 2009. Comment.
