Review

“…an invaluable, practical guide to marketing for those new to the subject…” (Marketer, September 2006)




Review

“…an invaluable, practical guide to marketing for those new to the subject…” (Marketer, September 2006) “…useful, practical and, above all, reader–friendly…this book certainly takes me to a new level…I heartily recommend it”. (Oldham Evening Chronicle, March 2007)  








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Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight–forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your custo (more…)