The American edition of Marketing Management is the world’s leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.
From the Back Cover
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Review
“…a good roundup of important marketing theory with some great case studies….” (Brand Strategy, April 2006) “…truly inspiring book…” (Brand Strategy, June 2006) “…exceptional writer…” (bubblewrap, June 2006) “…fascinating read…” (Irish Enterpreneur, June 2006) “…spot on…” (Simon Wakeman Journal, June 2006) ”…a good roundup of important marketing theory with some great case studies….” (Brand Strategy, April 2006) “…t (more…)
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