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Review
“This is the first to explain the options in a way I find non–tech growth company executives can understand” (GulfNews.com, April 8th 2009)
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web–based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one–of–a–kind guide includes (more…)
Alan Forrest Smith has written an excellent post in the copywriter’s board.
You can read it here: Weapons of Mass Deception
That is definitely one of the best posts there.
I can say from personal experience, it’s all true.
I spent tens of thousands of dollars on these so-called ‘sure-things’.
Except, in my case, the very first company were incompetent and, in my view, liars.
They wouldn’t even give me advice.
An example: After being ‘told’ how to decide what business to go into, I called them and asked, “I’ve been thinking about going into …, what do you think?”
Their answer, constantly, was “if you think it’s good you should do it”.
Now I don’t know about anyone else here, but when I pay someone thousands, I expect a teensy weensy little more than that.
The sad part is, this company is used by quite a few of the marketers to do the so-called training they’re supposed to be doing.
The first time was through the rich jerk.
RJ has nothing to do with them except to outsource to them and make money.
A few months ago, I received a call from a company claiming to do the same thing, except I was expecting their call.
You see, I had called the guys from nitro asking about their program, just out of curiosity.
After speaking to this company, who said initially they were calling from nitro, I asked them straight if they were the same company who did the RJ stuff.
They confirmed they were.
They’d changed their name.
I found out after that they had gained a bad rep so had to trade under a different name.
Anyway, I thought I’d put that there as a warning to others.
I thank God I still have my home, car and family… unlike the guy in Alan’s example.
So, to anyone who is new to business, whether online or off, beware these words of warning.
Filed under advertising, conversion rate, copywriter, copywriting, Deception, direct marketing, direct response, Internet, marketing, Mass, media, sales letter, sales psychlogy, salesletter, selling, Weapons by on Aug 31st, 2008. Comment. 
