Profit from Facebook!High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is todays fastest-growing marketing opportunity! But traditional marketing methods wont work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from todays s (more…)
Review
“…an invaluable, practical guide to marketing for those new to the subject…” (Marketer, September 2006)
Review
“…an invaluable, practical guide to marketing for those new to the subject…” (Marketer, September 2006) “…useful, practical and, above all, reader–friendly…this book certainly takes me to a new level…I heartily recommend it”. (Oldham Evening Chronicle, March 2007)
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Amazon.co.uk Review
If you had to chose one person who more than any other has contributed to the literature on marketing, it would have to be Philip Kotler. This is the 15th book in a glittering academic and writing career that started in the early sixties and includes Marketing Management, voted by the Financial Times as one of the 50 best business books ever. More than any other individual, Kotler is responsible for making the “marketing paradigm” (the idea that you prospe (more…)
Book Description
A strategic approach to setting up a website and successfully promoting a business and its products and services on the internet.
Seventy per cent of UK businesses have a website. But 90 per cent of those websites don’t fulfil the expectations of their business owners and don’t provide the services their customers are seeking. Nigel T Packer guides business owners and managers through the maze of getting a successful website. He explains th (more…)
Throughout the 1980′s Bill Pride and OC Ferrell’s text led the way in the USA, with full colour design and cutting edge supplements for tutors. In the UK and Europe, tutors mainly used Kotler’s or McCarthy’s books. In 1991 Warwick-based Sally Dibb and Lyndon Simkin joined forces with Bill Pride and O.C. Ferrell to produce the first European edition of “Marketing: Concepts and Strategies”. This trail-blazing Euro-text proved hugely popular with tutors and students, prompting riva (more…)
Filed under Concepts, marketing, Paperback, Strategies by on Apr 13th, 2010. Comment. 
Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good id (more…)
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisations objectives and resources against needs and opportunities (more…)
Garden Decor
Filed under marketing, MyMarketingLab, Paperback, Principles by on Apr 7th, 2010. Comment.
