This video may sound a bit like it was recorded in a municipal swimming baths (actually it was my partner Al’S quaint West Country residence) but once you’ve got over that, you may find it useful.
That’s because it deals with something I must have been asked a thousand times: how often should I mail/email my clients?
This reminds me of another hoary old favourite: how long should the copy be?
And both remind me of the philosopher Bertrand Russell’s remark that “What men seek is not knowledge, but certainty.”
Some people think they should be talking more often, lest their customers think they are being ignored; others think they should talk less for fear of boring them.
The truth is, as so often, that it depends on a myriad things. In this 2 minute 6 second clip I get pretty excited about the subject – but don’t let that put you off.
By the way, I have just finished putting together the examples for the first How to Write Proper webinar.
Best,
Drayton
www.eadim.com
www.commonsensedirectmarketing.com
Filed under copywriting, direct marketing, Drayton Bird, Email Marketing, marketing, sales copy by on Jul 1st, 2010. Comment. 
Last week I sat beside Drayton and watched him go through copy written by one of his clients. Keep in mind this piece of copy wasn’t bad.
Drayton just sat there, in front of his screen, and edited it with such ease it was amazing.
By the time he finished, it was a masterpiece.
Best,
Rezbi
www.eadim.com
www.commonsensedirectmarketing.com
Filed under charm, Clayton Makepeace, copywriting, direct marketing, Drayton Bird, sales copy by on Jun 22nd, 2010. Comment.
In copy one of the worst things you can do is to drag on about irrelevant things.
This is a mistake I always made before Drayton kept drumming it into my head. I guess I still do make this mistake, but not as much as before.
As David Ogilvy used to say, “You can’t bore people into buying your product. You can only interest them in buying it.”
Best,
Rezbi
www.eadim.com
www.commonsensedirectmarketing.com
Filed under copywriting, direct marketing, Drayton Bird, sales copy by on Jun 20th, 2010. Comment.
