Alan Forrest Smith has written an excellent post in the copywriter’s board.

You can read it here: Weapons of Mass Deception

That is definitely one of the best posts there.

I can say from personal experience, it’s all true.

I spent tens of thousands of dollars on these so-called ‘sure-things’.

Except, in my case, the very first company were incompetent and, in my view, liars.

They wouldn’t even give me advice.

An example: After being ‘told’ how to decide what business to go into, I called them and asked, “I’ve been thinking about going into …, what do you think?”

Their answer, constantly, was “if you think it’s good you should do it”.

Now I don’t know about anyone else here, but when I pay someone thousands, I expect a teensy weensy little more than that.

The sad part is, this company is used by quite a few of the marketers to do the so-called training they’re supposed to be doing.

The first time was through the rich jerk.

RJ has nothing to do with them except to outsource to them and make money.

A few months ago, I received a call from a company claiming to do the same thing, except I was expecting their call.

You see, I had called the guys from nitro asking about their program, just out of curiosity.

After speaking to this company, who said initially they were calling from nitro, I asked them straight if they were the same company who did the RJ stuff.

They confirmed they were.

They’d changed their name.

I found out after that they had gained a bad rep so had to trade under a different name.

Anyway, I thought I’d put that there as a warning to others.

I thank God I still have my home, car and family… unlike the guy in Alan’s example.

So, to anyone who is new to business, whether online or off, beware these words of warning.