I’ve previously provided you, my dear subscriber,
no less than five ways to prepare headlines. (I
actually use 11 different techniques.)
Why are headlines so important? Remember, at
least 75 per cent of the buying decisions are made
at the point of the headline.
Without a powerful headline, your promotion stands
no chance whatsoever to be successful. Zero. Nada.
Indeed, it’s absolutely crucial. Without a “killer”
headline, you may as well forget the promotion
completely.
Today I’m going to discuss another tested and
proven headline technique. I call it the Problem
Solver.
Basically, you state the prospect’s problem as a
question. Then you offer a proven solution.
As you increase your understanding of headlines,
you also should be aware of the role of sub-
headlines.
** What is a sub-headline? **
Following a main headline which is presented in
large, bold print, you present two to five other
headlines in smaller print. These sub-headlines
entice the reader to read down into the text of your
copy. And then to the all-important close, call to
action and order information.
Here are some examples which best illustrate the
Problem Solver approach known by very few
people in the world.
******
Finding it Impossible to Keep Off Those Extra
Pounds?
Now you can stay in great shape and still enjoy
those foods you really love! (Sub-headline)
******
Worried About Losing Your Job?
Here is a proven time-tested way to get a new job
fast, even in today’s tough times! (Sub-headline)
******
Stressed Out Every Month by Nagging Bills?
Here’s a 100 per cent guaranteed way to live a
worry-free life and enjoy those things you felt you
could not afford! (Sub-headline)
******
Worried About Your Child’s Grades in School?
Here’s a guaranteed system for turning C’s into A’s,
improving concentration and transforming your
child’s self-esteem! (Sub-headline)
******
Can’t Find Quality Super Star Employees?
At last, here’s a proven guaranteed system which
enables you to locate the truly outstanding
employees in your field (Sub-headline)
******
Has Expensive Credit Card Debt Got You Down?
Here is a step-by-step method that shows you how
to negotiate with credit card companies to reduce
both your obligation and usurious interest rates!
(Sub-headline)
******
Would You Sleep Better if You Had the Ultimate
Protection Available Against Losing Your Job?
Your best solution may be in starting your own
profitable home-based business in your spare time!
(Sub-headline)
******
Here is the Problem Solver step-by-step headline
formula:
State the prospect’s problem as a question. Then
state the solution–
Here’s a (proven, time tested, 100 per cent safe,
guaranteed) way to (get the ultimate benefit.)
******
Please keep me informed as to how your new
headlines have increased your Success Margin.
Your correspondent,
Ted Nicholas
—————
“This article appears courtesy of THE SUCCESS
MARGIN, the Internet’s most valuable success and
marketing e-zine. For a complimentary
subscription, visit http://www.tednicholas.com/
Headline Shortcuts Part VI
The Success Margin Thursday, July 3rd, 2008 ————————————————————– I’ve previously provided you, my dear subscriber, no less than five ways to prepare headlines. (I actually use 11 different techniques.) Why are headlines so important? Remember, at least 75 per cent of the buying decisions are made at the point of the headline. Without a powerful headline, your promotion stands no chance whatsoever to be successful. Zero. Nada. Indeed, it’s absolutely crucial. Without a “killer” headline, you may as well forget the promotion completely. Today I’m going to discuss another tested and proven headline technique. I call it the Problem Solver. Basically, you state the prospect’s problem as a question. Then you offer a proven solution. As you increase your understanding of headlines, you also should be aware of the role of sub- headlines. ** What is a sub-headline? ** Following a main headline which is presented in large, bold print, you present two to five other headlines in smaller print. These sub-headlines entice the reader to read down into the text of your copy. And then to the all-important close, call to action and order information. Here are some examples which best illustrate the Problem Solver approach known by very few people in the world. ****** Finding it Impossible to Keep Off Those Extra Pounds? Now you can stay in great shape and still enjoy those foods you really love! (Sub-headline) ****** Worried About Losing Your Job? Here is a proven time-tested way to get a new job fast, even in today’s tough times! (Sub-headline) ****** Stressed Out Every Month by Nagging Bills? Here’s a 100 per cent guaranteed way to live a worry-free life and enjoy those things you felt you could not afford! (Sub-headline) ****** Worried About Your Child’s Grades in School? Here’s a guaranteed system for turning C’s into A’s, improving concentration and transforming your child’s self-esteem! (Sub-headline) ****** Can’t Find Quality Super Star Employees? At last, here’s a proven guaranteed system which enables you to locate the truly outstanding employees in your field (Sub-headline) ****** Has Expensive Credit Card Debt Got You Down? Here is a step-by-step method that shows you how to negotiate with credit card companies to reduce both your obligation and usurious interest rates! (Sub-headline) ****** Would You Sleep Better if You Had the Ultimate Protection Available Against Losing Your Job? Your best solution may be in starting your own profitable home-based business in your spare time! (Sub-headline) ****** Here is the Problem Solver step-by-step headline formula: State the prospect’s problem as a question. Then state the solution– Here’s a (proven, time tested, 100 per cent safe, guaranteed) way to (get the ultimate benefit.) ****** Please keep me informed as to how your new headlines have increased your Success Margin. Your correspondent, Ted Nicholas * * * * * * * * * * * * * * * * * * * * * * * * * * © Copyright MMVIII Ted Nicholas |
Filed under copywriting, Headlines, Improving Concentration, Problem Solver, Self Esteem, Shortcuts, Ted Nicholas, Tough Times by on Mar 26th, 2010. Comment. 
The missing word in all the discussions I’ve ever
seen about success is – honor.
Yet, honor is a basic principle which underlies all
success.
For instance:
To be a successful human being you must first
honor yourself. You can’t honor anything or anyone
without the deepest respect and honor of yourself.
To succeed as a human being, you must also honor
your loved ones. Your friends and your family.
As an entrepreneur it’s crucial to honor your
employees, suppliers, and your customers.
In fact, honor plays a significant role in all
your actions.
As with all great things in life, it occurs in
very simple ways.
Here are some examples of the role of honor:
* You honor and keep your word to those with
whom you interact
This means your dealings with all humans is based
on honor
* You honor your product or service, and make
sure it is at least 10 times better than your
advertising promises
It’s not always an easy path. But the rewards for
living a life of honor are huge
How?
Your inner feelings of self-worth and self-esteem
will rise to a whole new level
* Your growing reputation will help you attract the
most outstanding people in all the important areas
of your life
* Your business will attract customers who respect
you at the very highest level and become raving
fans for life
* You’ll become a magnet which will enable you to
attract any amount of financing you’ll ever need or
want
* You’ll enjoy your relationship with children and
grandchildren who will respect and honor you
* Most importantly, you’ll attract the most
desirable and appealing romantic partner you could
ever want
Now let me ask you this.
Do you feel the foregoing benefits are worth the
discipline involved in living a life of honor?
If you honestly feel the answer is yes and act
accordingly, you will determine any level of success
you choose in business. And in life.
Your correspondent,
Ted Nicholas
—————
“This article appears courtesy of THE SUCCESS
MARGIN, the Internet’s most valuable success and
marketing e-zine. For a complimentary
subscription, visit http://www.tednicholas.com/
Filed under business, Discipline, Entrepreneur, Relationship, Reputation, Respect, Rewards, Self Esteem, Success, Ted Nicholas by on Feb 25th, 2010. Comment.
