Out of all the 101 helpful ideas I send out, one gets the biggest reaction – by far.

Yet it is the easiest to follow, and every single person who reads it has the same reaction. “I know that – but I’m not doing it”.

The idea says, in effect, “Don’t just sit there thinking about it, get on with it.”

When I gave introductory talks to my agency trainees I used to say the world is divided into two types of people. Those who make things happen, and those to whom things happen.

When David Ogilvy wanted to get the Shell account, he didn’t just sit there thinking. He got on a plane.

I know you want to do better because so many of you open my emails.

Why not start by giving yourself a 28-day free trial of one of my programmes?

Frankly, I’m a bit puzzled that you haven’t – because if you decide to go ahead at the end of the 28 days, the worse that can happen under the terms of my guarantee is that you will double your money.

But why am I criticising you when I can’t even count properly. That was pointed out to me by Al, who sends my emails out.

I told you I was stopping registration today – because I was counting 5 days from Monday – but all my emails this week went out a day late because Al had man-flu.

So you have over the weekend, till the next working day, to decide whether you prefer thinking about things to doing them.

The Gold group has only one place left, and the others are filling up.

Until then, if you missed it yesterday, here’s me taking apart a mailing that was hugely successfulOut of all the 101 helpful ideas I send out, one gets the biggest reaction – by far.

Yet it is the easiest to follow, and every single person who reads it has the same reaction. “I know that – but I’m not doing it”.

The idea says, in effect, “Don’t just sit there thinking about it, get on with it.”

When I gave introductory talks to my agency trainees I used to say the world is divided into two types of people. Those who make things happen, and those to whom things happen.

When David Ogilvy wanted to get the Shell account, he didn’t just sit there thinking. He got on a plane.

I know you want to do better because so many of you open my emails.

Why not start by giving yourself a 28-day free trial of one of my programmes?

Frankly, I’m a bit puzzled that you haven’t – because if you decide to go ahead at the end of the 28 days, the worse that can happen under the terms of my guarantee is that you will double your money.

But why am I criticising you when I can’t even count properly. That was pointed out to me by Al, who sends my emails out.

I told you I was stopping registration today – because I was counting 5 days from Monday – but all my emails this week went out a day late because Al had man-flu.

So you have over the weekend, till the next working day, to decide whether you prefer thinking about things to doing them.

The Gold group has only one place left, and the others are filling up.

Until then, if you missed it yesterday, here’s me taking apart a mailing that was hugely successful.
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