I’ve previously provided you, my dear subscriber,
no less than five ways to prepare headlines. (I
actually use 11 different techniques.)
Why are headlines so important? Remember, at
least 75 per cent of the buying decisions are made
at the point of the headline.
Without a powerful headline, your promotion stands
no chance whatsoever to be successful. Zero. Nada.
Indeed, it’s absolutely crucial. Without a “killer”
headline, you may as well forget the promotion
completely.
Today I’m going to discuss another tested and
proven headline technique. I call it the Problem
Solver.
Basically, you state the prospect’s problem as a
question. Then you offer a proven solution.
As you increase your understanding of headlines,
you also should be aware of the role of sub-
headlines.
** What is a sub-headline? **
Following a main headline which is presented in
large, bold print, you present two to five other
headlines in smaller print. These sub-headlines
entice the reader to read down into the text of your
copy. And then to the all-important close, call to
action and order information.
Here are some examples which best illustrate the
Problem Solver approach known by very few
people in the world.
******
Finding it Impossible to Keep Off Those Extra
Pounds?
Now you can stay in great shape and still enjoy
those foods you really love! (Sub-headline)
******
Worried About Losing Your Job?
Here is a proven time-tested way to get a new job
fast, even in today’s tough times! (Sub-headline)
******
Stressed Out Every Month by Nagging Bills?
Here’s a 100 per cent guaranteed way to live a
worry-free life and enjoy those things you felt you
could not afford! (Sub-headline)
******
Worried About Your Child’s Grades in School?
Here’s a guaranteed system for turning C’s into A’s,
improving concentration and transforming your
child’s self-esteem! (Sub-headline)
******
Can’t Find Quality Super Star Employees?
At last, here’s a proven guaranteed system which
enables you to locate the truly outstanding
employees in your field (Sub-headline)
******
Has Expensive Credit Card Debt Got You Down?
Here is a step-by-step method that shows you how
to negotiate with credit card companies to reduce
both your obligation and usurious interest rates!
(Sub-headline)
******
Would You Sleep Better if You Had the Ultimate
Protection Available Against Losing Your Job?
Your best solution may be in starting your own
profitable home-based business in your spare time!
(Sub-headline)
******
Here is the Problem Solver step-by-step headline
formula:
State the prospect’s problem as a question. Then
state the solution–
Here’s a (proven, time tested, 100 per cent safe,
guaranteed) way to (get the ultimate benefit.)
******
Please keep me informed as to how your new
headlines have increased your Success Margin.
Your correspondent,
Ted Nicholas
—————
“This article appears courtesy of THE SUCCESS
MARGIN, the Internet’s most valuable success and
marketing e-zine. For a complimentary
subscription, visit http://www.tednicholas.com/
Headline Shortcuts Part VI
The Success Margin Thursday, July 3rd, 2008 ————————————————————– I’ve previously provided you, my dear subscriber, no less than five ways to prepare headlines. (I actually use 11 different techniques.) Why are headlines so important? Remember, at least 75 per cent of the buying decisions are made at the point of the headline. Without a powerful headline, your promotion stands no chance whatsoever to be successful. Zero. Nada. Indeed, it’s absolutely crucial. Without a “killer” headline, you may as well forget the promotion completely. Today I’m going to discuss another tested and proven headline technique. I call it the Problem Solver. Basically, you state the prospect’s problem as a question. Then you offer a proven solution. As you increase your understanding of headlines, you also should be aware of the role of sub- headlines. ** What is a sub-headline? ** Following a main headline which is presented in large, bold print, you present two to five other headlines in smaller print. These sub-headlines entice the reader to read down into the text of your copy. And then to the all-important close, call to action and order information. Here are some examples which best illustrate the Problem Solver approach known by very few people in the world. ****** Finding it Impossible to Keep Off Those Extra Pounds? Now you can stay in great shape and still enjoy those foods you really love! (Sub-headline) ****** Worried About Losing Your Job? Here is a proven time-tested way to get a new job fast, even in today’s tough times! (Sub-headline) ****** Stressed Out Every Month by Nagging Bills? Here’s a 100 per cent guaranteed way to live a worry-free life and enjoy those things you felt you could not afford! (Sub-headline) ****** Worried About Your Child’s Grades in School? Here’s a guaranteed system for turning C’s into A’s, improving concentration and transforming your child’s self-esteem! (Sub-headline) ****** Can’t Find Quality Super Star Employees? At last, here’s a proven guaranteed system which enables you to locate the truly outstanding employees in your field (Sub-headline) ****** Has Expensive Credit Card Debt Got You Down? Here is a step-by-step method that shows you how to negotiate with credit card companies to reduce both your obligation and usurious interest rates! (Sub-headline) ****** Would You Sleep Better if You Had the Ultimate Protection Available Against Losing Your Job? Your best solution may be in starting your own profitable home-based business in your spare time! (Sub-headline) ****** Here is the Problem Solver step-by-step headline formula: State the prospect’s problem as a question. Then state the solution– Here’s a (proven, time tested, 100 per cent safe, guaranteed) way to (get the ultimate benefit.) ****** Please keep me informed as to how your new headlines have increased your Success Margin. Your correspondent, Ted Nicholas * * * * * * * * * * * * * * * * * * * * * * * * * * © Copyright MMVIII Ted Nicholas |
Filed under copywriting, Headlines, Improving Concentration, Problem Solver, Self Esteem, Shortcuts, Ted Nicholas, Tough Times by on Mar 26th, 2010. Comment. 
Without a great and powerful headline, no matter
how good it is otherwise, your promotion will fail.
Absolutely!
I don’t care how terrific the body copy is.
You need a “killer” headline or the promotion
doesn’t stand a chance.
It’s so important I repeat it here once more.
Seventy-five percent of the buying decision is made
at the headline.
Hopefully, my dear reader, you are now 100 percent
convinced.
I’m emphasizing headlines like I never have before.
Why? Direct marketers, including new personal
clients of mine, almost always propose or use
headlines which are incredibly weak, boring or
confusing. It’s no wonder perhaps as many as 95
percent do not work. In fact, when I see the actual
response figures they don’t even come close.
I’ve already revealed to subscribers in The Success
Margin four of my headline types. Each one is
proven to work through numerous marketing tests.
Today I’ll teach you another amazingly powerful
type. I call it “Get Benefits Fast, Regardless.”
I really love the power of this one. I’d be willing to
bet you will soon fall in love with it too.
To use and dramatize a certain aspect involved with
many products you can really get that all-important
attention.
If it fits your product, this simple, yet powerful
concept can empower your headline like
nothing else can. The single magic word which
describes it is:
Speed!
In marketing your products and services nothing
meets the heavy burden your headline must carry.
Your headline must do lots of “heavy lifting.”
Here are a few responsibility mountains your
headline must climb. It must:
- Attract attention
- Select the right audience
- Make a bold promise
- Dramatize the biggest benefit
- Appeal to your prospect emotionally
Here are a few examples of the Get Benefits Fast,
Regardless technique:
*******
Speak Street French in 28 Days – Even if You’ve
Never Taken a Single Foreign Language Class – 100
Percent Guaranteed!
*******
Discover How You Can Prepare Five Gourmet
Meals Your Friends Will Rave About in One Week
- Even if You Know Little or Nothing About
Cooking!
*******
Get Fit in 30 Days or Less No Matter How Out of
Shape You Are Now – Guaranteed!
*******
Discover How to Slash Your Cost of Living By at
Least 30 Percent Within 10 Days without Lowering
Your Standard of Living – Or Your Money Back!
*******
Free Special Report Reveals How to Instantly
Avoid the Catastrophe of Identity Theft Which Can
Take Years to Clear From Your Record!
*******
Within 24 Hours Discover Best Tax Avoidance
Secrets the I.R.S. Does Not Want You to Know!
*******
At Last, Within Seven Days You’ll Meet at Least
One Person Who Tests Out as Your Ideal Romantic
Partner – Or Your Money Back!
*******
Here is the Fill-in-the-Blanks method for this
technique, Get Benefit Fast, Regardless.
(Discover, Have, Get, Be Enjoy etc.) the (Biggest
Benefit) in (Specific Time Period) Guaranteed. No
Matter What (Your Age, Condition, Bank Account,
Skill Level etc. Doesn’t Matter.)
If speed is a crucial or indispensible part of your
product benefit this technique can really make sales
soar!
My dear reader, I’ll look forward to hearing about
your many successful headlines.
Your correspondent,
Ted Nicholas
—————
“This article appears courtesy of THE SUCCESS
MARGIN, the Internet’s most valuable success and
marketing e-zine. For a complimentary
subscription, visit http://www.tednicholas.com/
Filed under Benefit, copywriting, Direct Marketers, Headlines, marketing, Shortcuts, Ted Nicholas by on Mar 25th, 2010. Comment.
