Carnation milk is the best in the land,
Here I sit with a can in my hand,
No tits to pull, no hay to pitch,
Just punch a hole in the son-of-a-bitch
Anonymous — from Ogilvy On Advertising
If you want your readers to understand your copy, write it in the language they speak every day, in their conversations — so says David Ogilvy.
Don’t say things like –
- engage next-generation functionalities, or
- enhance killer web-readiness, or
- monetize visionary technologies, or
- leveraging webinars to sell services
Or any bullshit like that…
No one wants to know how clever you are.
They just want to know what your product will do for him or her.
And they want details in language they can understand.
Till next time…
Best,
Rezbi
Leveraging Webinars to Sell Services
Filed under copywriting by on Oct 13th, 2009. 3 Comments. 
There is only one reason for advertising a product or service — to make sales.
Not to win awards or applause, or the approval of the luvvie crowd.
And the way to do that is to find out what your prospect’s problem is, and then give him the solution to that problem.
Best,
Rezbi
P.S. Don’t forget, there’s something very special Drayton’s been cooking up and anyone in marketing, or any kind of business, will absolutely need this type of info. Sign up and get on my list by filling in the form on top right and I’ll keep you updated.
Filed under advertising, copywriting by on Oct 7th, 2009. Comment.
Did you see that?
You didn’t?
What, you missed that?
Okay, okay, I’ll tell ya.
Yeah, I changed the name of this blog.
Hey, I figure I’m writing so much crap and confessing every crummy little detail about myself I might as well call it something appropriate.
Yep, I guess my ‘house’ suits me now.
What do you think?
Best,
Rezbi
Filed under Blog by on Aug 12th, 2009. Comment.
