Although I’ve never met her personally, one person I’ve learned a lot from is Dorothy Leeds who is absolutely great when it comes to teaching you about sales.
If you’ve never heard of Dorothy (I don’t see why not – she’s famous, you know) I suggest you check her out and maybe even get her products.
One of the things I learned from Dorothy (before the ‘gurus’ were preaching it) is that people buy from people they like, trust and respect.
While it’s true they may buy from you even if you’re not one of these types of people, it’s rare.
And it’s not only true online.
Go to any shop – if you get a grumpy old fart behind the counter, and there are alternative shops around, how likely is it you’re going back there?
Look, the fact is, when it comes to business, friendship ain’t that important.
In fact, it’s not important at all.
Think about how many friends you have… how many would you buy off?
The truth is, ‘friends’ are the ones who usually hold you back in business.
Trust is the most important thing because people only care about one thing – their own interests…
…And they want to know you have that at heart more than anything else.
Put yourself in the buyer’s position – if you know someone has your interest at heart, aren’t you more likely to go to that person when you want to buy something?
I know I do.
Best,
Rezbi
Filed under Sales by on Sep 8th, 2009. Comment. 
