I just got a message from “The IDMF Team”. The people who run the International Direct Marketing Fair.
What is this obsession with initials? Aren’t there enough around? And what is this obsession with teams? Are we all playing football?
It’s like being greeted by “the onboard team” – when I was on the train hopelessly delayed somewhere between Stafford and Crewe.
- If I want to reply to this message, who do I reply to? (I did – and got no response).
- Come to that, do you like dealing with a “team” or would you prefer to talk to one person and maybe build a relationship?
- “Team” is a negation of direct marketing – and service – which are about serving individuals better, based on their special characteristics.
- Somebody made a fortune by calling it “one-to-one” marketing – which it isn’t, by the way.
Don’t be a team – unless you’ve got 11 heads. Write from me to you.
By the way, their e-mail included a game. They call it an involvement device as it sounds posher than game – but which would you prefer? A game or an involvement device?
The team told me it was “an innovative” idea.
That’s a word people use because they think it sounds a posher than new. Actually it sounds like something you’ve heard a million times before – and it bores you.
It really means something less than new. Sort of “new-like“.
Don’t use hackneyed language like that, please. It makes you sound like a politician.
Best,
Drayton
P.S. This is number 10 of Drayton Bird’s 101 free helpful marketing ideas. You can sign up on the link below for the rest.
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Website: www.draytonbirdcommonsense.com / www.eadim.com
Click here to get 101 free helpful marketing ideas. Marketers from all over the world think they’re a pot of gold.
Filed under Drayton Bird, copywriting by on May 10th, 2010. Comment. 
The missing word in all the discussions I’ve ever
seen about success is – honor.
Yet, honor is a basic principle which underlies all
success.
For instance:
To be a successful human being you must first
honor yourself. You can’t honor anything or anyone
without the deepest respect and honor of yourself.
To succeed as a human being, you must also honor
your loved ones. Your friends and your family.
As an entrepreneur it’s crucial to honor your
employees, suppliers, and your customers.
In fact, honor plays a significant role in all
your actions.
As with all great things in life, it occurs in
very simple ways.
Here are some examples of the role of honor:
* You honor and keep your word to those with
whom you interact
This means your dealings with all humans is based
on honor
* You honor your product or service, and make
sure it is at least 10 times better than your
advertising promises
It’s not always an easy path. But the rewards for
living a life of honor are huge
How?
Your inner feelings of self-worth and self-esteem
will rise to a whole new level
* Your growing reputation will help you attract the
most outstanding people in all the important areas
of your life
* Your business will attract customers who respect
you at the very highest level and become raving
fans for life
* You’ll become a magnet which will enable you to
attract any amount of financing you’ll ever need or
want
* You’ll enjoy your relationship with children and
grandchildren who will respect and honor you
* Most importantly, you’ll attract the most
desirable and appealing romantic partner you could
ever want
Now let me ask you this.
Do you feel the foregoing benefits are worth the
discipline involved in living a life of honor?
If you honestly feel the answer is yes and act
accordingly, you will determine any level of success
you choose in business. And in life.
Your correspondent,
Ted Nicholas
—————
“This article appears courtesy of THE SUCCESS
MARGIN, the Internet’s most valuable success and
marketing e-zine. For a complimentary
subscription, visit http://www.tednicholas.com/
Filed under Ted Nicholas, business by on Feb 25th, 2010. Comment.
